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Strategy

Profitable growth through focused property ownership

Sponda is a property investment company that owns, leases and develops office and shopping centre properties in Helsinki and Tampere. Sponda’s strategic goal is to achieve growth and profitability through customer-focused operations, active property development and property acquisitions in Finland.

Sponda revised its strategy in autumn 2013. The main goals of the strategy are simplification of the business structure, more focused property ownership and profitable growth. Going forward, the company’s operations will focus on office properties, shopping centres and property development serving these segments. Sponda’s geographical focus will be on prime areas in the Helsinki Metropolitan Area, particularly in the central business district and Ruoholahti, as well as Tampere.

Sponda is planning to exit both the Russian market and the Real Estate Funds business in the next three to five years. The terms of existing real estate funds will not be extended, and no new funds will be established. The company is also planning to sell its entire logistics property portfolio as well as its property ownership in Turku.

With the new strategy, Sponda will improve the efficiency of its operations and increase its expertise in the key areas of its operations in which it already holds a strong position. Focusing property ownership in strategically important areas gives the company a better capacity to develop its market intelligence and achieve profitable growth.

In addition to the new strategic focus, the criteria applied in selecting properties for acquisition and ownership include energy efficiency, flexibility, central location and access to public transport.

Strategic focus

Sponda’s strategic focal points are the customer experience and environmental responsibility. The energy consumption of the properties included in Sponda’s Energy Efficiency Programme has decreased in line with previously set targets. At the same time, a growing percentage of the waste generated at the properties is being recovered. Sponda’s customer relationships are based on interactive partnership. With the help of a process to support the development of the customer experience, Sponda aims to identify the best ways of working from the customer’s perspective.

Environmental responsibility is an integral part of Sponda’s operations. The company’s long-term goal is to develop its environmental expertise and to share this expertise with customers and partners.

With the new strategy, Sponda will improve the efficiency of its operations and increase its expertise in the key areas of its operations.

Read more about enhancing the customer experience.

See the video on Sponda's new strategy.